Studio · 5 min
Why we publish our pricing on the homepage
The case for flat fees, transparent numbers, and treating prospects like adults.
March 31, 2026 · Luxe Studio
Most agencies hide their prices. We publish ours on the homepage. Here's why — and why most of the objections to transparent pricing don't survive contact with reality.
The argument against transparent pricing
'Every project is custom.' 'We need to qualify first.' 'It depends on scope.' All true. Also: not why agencies hide prices. Agencies hide prices because hidden prices let them charge different clients different rates for the same work.
What happens when you publish
Two things, immediately. First, the wrong-fit prospects disqualify themselves before you waste a discovery call on them. Second, the right-fit prospects arrive pre-sold on the number — the conversation moves to scope and timing, not money.
The honest version of 'it depends'
Publish a starting price and a clear scope. Say what's included. Say what isn't. When a project genuinely needs custom pricing, quote it. The 'starting at' framing handles 95% of the variance.
Why it's a competitive advantage
In a category where everyone hides, the one who publishes looks like the only adult in the room. We get told 'I picked you because your pricing was the only honest thing I saw' more than any other reason.
Next
The anatomy of a homepage that actually converts
Like this? Get the next one by email.
Monthly notes on design, conversion, and the web. No spam.