The Journal
Notes on design, conversion, and the craft of the web.
Short, useful reads. Published when we have something worth saying.
Featured
The anatomy of a homepage that actually converts
Eight elements every high-converting homepage shares — and the order they belong in.
Conversion · 6 min · May 12, 2026
Performance
What a fast site is actually worth in dollars
We benchmarked 40 client sites against revenue. The relationship between load time and money is uncomfortably linear.
8 minSEO
SEO for small business owners who don't have time for SEO
A short, practical guide to the four SEO moves that matter most when you're already running everything else.
10 minStudio
Why we publish our pricing on the homepage
The case for flat fees, transparent numbers, and treating prospects like adults.
5 min